Jenna Bush Hager surprised Today show viewers on June 17 when she revealed a sleek new bob haircut—live on air. At 43, Bush Hager’s stylish transformation immediately caught attention, not just for its elegance but for how perfectly it suits women in their 40s and beyond.
Back in March, Bush Hager told guest co-host Leslie Bibb that she was inspired by Bibb’s look and planned to get a bob of her own. True to her word, she made the chop, and the results are stunning. Her fresh cut was crafted by none other than celebrity stylist Chris McMillan—the same hairstylist behind Jennifer Aniston’s iconic “Rachel” cut and Bibb’s much-loved blunt bob from The White Lotus Season 3.
But why is the bob such a powerful haircut for women over 40? Let’s explore.
The Bob: A Timeless Cut With Universal Appeal
The bob has long been praised for its versatility. According to Adam Federico, VP of Technical Education at R+Co, “It’s a timeless haircut because it strikes the perfect balance between style and manageability. It frames the face beautifully, suits all face shapes, and can be customized to fit anyone’s personal style.”
That adaptability makes the bob a go-to choice not only for women in their 20s but also for women over 40 who want something polished, easy to manage, and flattering. For women dealing with thinning or dry hair, a bob can instantly create the illusion of volume and healthier ends by trimming off older, more damaged lengths.
What to Discuss With Your Stylist Before Going Bob
If you’re considering a bob, it’s crucial to talk to your stylist about the right version for your hair type, lifestyle, and face shape. Bringing reference photos can be incredibly helpful, as can being honest about how much time you want to spend on daily styling.
Do you want a blunt, clean look? A tousled, beachy cut? Something edgy and modern? A skilled stylist can tailor the cut to enhance your features and hair texture.
Types of Bob Cuts to Consider
1. The Classic Chin-Length Bob
This universally flattering cut hits around the jawline and works well with straight, wavy, or curly hair. It’s a low-maintenance option, often needing a trim only every three to four months.
2. Blunt Bob
This is the version Bush Hager chose—sleek, sharp, and uniform. “If done correctly, it can look chic, flattering, and is truly versatile,” says celebrity stylist Seamus McKernan. Ideal for straight hair, this bob defines the jaw and gives a subtle lift.
3. Soft and Layered Bob
Perfect for curly or wavy hair, this version adds gentle layers that allow curls to spring to life without feeling weighed down. Franck Izquierdo, co-founder of IGK Hair Care, says the rounded silhouette helps enhance volume and shape.
4. Edgy Bob
Want something bolder? An edgy bob features sharp angles and defined layers. For added drama, use a texturizing spray to lift the roots and give shape to the ends. This version suits women who love a modern, fashion-forward look.
5. Long Bob (Lob)
New to bobs? Start with a longer version that hits the tops of the shoulders. It’s a great transitional cut that gives the feel of shorter hair without the full commitment. Add face-framing layers to soften the look—Jodie Foster has sported this kind of bob to great effect.
6. Italian Riviera Bob
This version leans casual and soft, with long, relaxed layers and optional fringe. It’s perfect for enhancing your natural texture without too much heat styling—think effortless, tousled elegance.
7. Bob With Bangs (French Bob)
For a Parisian vibe, try a French bob with bangs. Whether you go for full fringe or airy curtain bangs, the key is customizing them to suit your face. “We tailor the height and fringe placement to flatter the individual,” says Aaron Grenia, celebrity stylist and IGK co-founder.
Keep in mind: bangs do require extra maintenance, so be sure you’re up for more frequent trims to keep the look sharp.
Final Thoughts: The Bob as a Confidence Cut
Jenna Bush Hager’s bold new look reminds us that style has no age limit. The bob is a modern classic that flatters women in every stage of life—and especially over 40. Whether you want a refined, low-maintenance cut or a fresh way to energize your look, a bob offers the perfect mix of sophistication, ease, and edge.
Ready for your own transformation? Bring inspiration photos to your stylist, consider your hair texture and face shape, and embrace a look that makes you feel confident and chic.
