Metaplanet Inc., a once-obscure Japanese hotel company that has fully pivoted into the world of digital assets, saw its stock surge by as much as 22% on Monday after unveiling an ambitious plan to raise approximately $5.4 billion to grow its Bitcoin reserves. The announcement marks a dramatic escalation in the company’s cryptocurrency strategy — one that’s turning heads in global capital markets and mirroring the aggressive approach pioneered by MicroStrategy’s Michael Saylor.
In a statement posted on X (formerly Twitter), Metaplanet said it is launching a stock acquisition rights program — reportedly the largest in Japan’s capital markets history — to fund its plan. The Tokyo-based firm currently holds 8,888 Bitcoin, worth close to $1 billion, but aims to amass 210,000 coins by the end of 2027. If realized, that would amount to around 1% of Bitcoin’s total current supply in circulation.
The firm’s pivot into crypto in early 2024 has led to wild volatility in its stock price, but Monday’s rally suggests investors are, at least for now, bullish on its big bet on digital gold.
The Rise of the Corporate Bitcoin Treasury
Metaplanet is part of a fast-growing trend of publicly traded firms adopting Bitcoin as a strategic reserve asset. Inspired by MicroStrategy, which holds over $60 billion worth of Bitcoin, these companies are transforming themselves into de facto Bitcoin ETFs — raising capital via share issuance or convertible debt and funneling the proceeds into cryptocurrency holdings.
It’s a bold strategy, but one that appears to be attracting considerable investor interest.
“Metaplanet and similar firms are becoming a material new source of demand for Bitcoin,” said Richard Galvin, co-founder of hedge fund Digital Asset Capital Management (DACM). “They are tapping capital markets to buy crypto in volume — and markets seem willing to fund them.”
Other recent moves in the space reflect similar ambitions. In April, a special-purpose acquisition company tied to Cantor Fitzgerald partnered with Tether Holdings SA and SoftBank Group to form Twenty One Capital Inc. — a Bitcoin accumulator that launched with nearly $4 billion in BTC. Likewise, Trump Media & Technology Group Corp., the struggling parent of Truth Social, announced a $2.32 billion fundraising effort to establish a Bitcoin treasury of its own.
These firms represent a novel type of crypto market player: institutional buyers that acquire Bitcoin in bulk not for trading, but for long-term holding. Their emergence signals a potential shift in crypto market dynamics — from speculative retail frenzies to sustained, strategic corporate accumulation.
A Mega Bet on Bitcoin’s Future
Metaplanet’s revised roadmap is eye-popping. Just two months ago, the company set a goal of owning 21,000 Bitcoin by the end of 2026. On Friday, it raised that target to 100,000 — and now aims to more than double that by the end of 2027.
If successful, Metaplanet would become one of the largest private holders of Bitcoin globally, rivaling major financial institutions and even national treasuries. The move underscores a growing belief among some corporate leaders and investors that Bitcoin is not just a hedge, but a viable long-term store of value.
Of course, the strategy is not without risk. Bitcoin’s price remains highly volatile, regulatory frameworks are still evolving, and critics argue that tying a company’s fate to the fortunes of a single digital asset is reckless.
Yet Metaplanet appears undeterred. By leveraging Japan’s public markets and investor appetite for alternative plays, it is making an audacious bet that Bitcoin’s long-term value will continue to rise — and that early movers will be richly rewarded.
As crypto continues to mature and intersect with traditional finance, Metaplanet’s story may offer a glimpse of what’s to come: a new era where corporate treasuries are not just places for safe cash, but platforms for bold, blockchain-based strategies.
Conclusion
Metaplanet’s $5.4 billion fundraising push marks a bold and defining moment in the evolving relationship between traditional finance and digital assets. By positioning itself as a major Bitcoin accumulator, the company is not only aligning with high-profile players like MicroStrategy but also setting a new precedent in Japan’s capital markets. While the strategy carries considerable risk, it also reflects growing confidence in Bitcoin’s role as a long-term store of value. As more corporations turn to crypto as a strategic asset, Metaplanet’s aggressive expansion could prove to be either a visionary leap or a cautionary tale — but either way, it signals that the age of institutional Bitcoin accumulation is only just beginning.
One thought on “Metaplanet Soars on $5.4 Billion Plan to Supercharge Bitcoin Holdings”