SHANGHAI – Chinese tech giant Xiaomi is preparing to officially unveil pricing details for its latest electric vehicle, the YU7 SUV, during a highly anticipated launch event set for Thursday, June 26. The announcement came directly from CEO Lei Jun, who shared the update via China’s social media platform Weibo on Monday.
The YU7 marks Xiaomi’s second foray into the electric vehicle market as part of its bold expansion strategy beyond consumer electronics and smartphones. With this new model, the company aims to strengthen its foothold in the fast-evolving EV space, dominated by homegrown brands such as BYD and Nio, as well as global heavyweight Tesla.
Orders to Begin as Pricing Goes Public
The upcoming launch event is expected to be more than just a showcase of the YU7’s sleek design and specs. According to Lei Jun, Xiaomi will also open order books during the event, giving prospective buyers their first opportunity to reserve the vehicle. The pricing announcement is particularly crucial, as it will position the YU7 in a competitive segment where affordability and performance are key differentiators.
Xiaomi has already generated significant buzz around the YU7 since it revealed the model’s specifications in May. With the June 26 event now confirmed, expectations are high for a pricing strategy that aligns with Xiaomi’s value-driven brand image, offering advanced EV features at a relatively accessible price point.
What We Know About the YU7 So Far
Though full details will be revealed at the launch, Xiaomi released preliminary specifications for the YU7 last month. The all-electric SUV is expected to offer a longer driving range than the company’s debut model, the SU7 sedan, which launched earlier this year and attracted strong interest from consumers and tech enthusiasts alike.
Reports indicate that the YU7 will be equipped with the latest autonomous driving capabilities, smart cockpit features, and high-performance battery technology developed in partnership with other leading Chinese firms. Industry insiders believe the SUV will cater to urban families and tech-savvy professionals looking for a premium EV experience without the steep price tag that often comes with imported models.
Xiaomi’s Ambitious Auto Strategy
Xiaomi formally entered the EV industry in 2021 with a $10 billion investment commitment over a decade. The launch of the SU7 in early 2024 marked its first step into this competitive arena, and the upcoming YU7 is the second key milestone in the brand’s automotive ambitions.
With its strong background in consumer electronics, Xiaomi is leveraging its expertise in smart technology, user interface design, and software integration to differentiate its EV offerings. The SU7 sedan was praised for its Tesla-style minimalist dashboard, AI-enhanced driving systems, and seamless connectivity with Xiaomi’s broader ecosystem of smart devices.
The company hopes the YU7 will build on that momentum, especially in a market where SUVs account for a significant share of EV sales.
Competing in China’s Crowded EV Market
The Chinese EV market is the largest in the world, but it’s also one of the most competitive. Xiaomi faces stiff competition from established domestic players such as BYD, XPeng, and Li Auto—all of whom have rolled out feature-rich electric SUVs aimed at middle-class consumers.
Global brands like Tesla and Volkswagen also maintain a strong presence in China, often viewed as benchmarks in terms of performance and innovation. In such a crowded field, Xiaomi’s success will likely depend on its ability to combine cutting-edge features with pricing that undercuts more established rivals.
Industry analysts suggest that the YU7 could be priced below 250,000 yuan (approximately $34,000), making it highly competitive. However, official pricing remains unconfirmed until Thursday’s event.
Market Anticipation Builds
With just days remaining before the YU7’s official debut, anticipation is building across tech and automotive circles in China. Analysts and potential buyers alike are eager to see whether Xiaomi can deliver another hit, and how the company plans to sustain momentum as it moves from a tech brand into a fully-fledged EV manufacturer.
Thursday’s event is expected to be livestreamed, with full media coverage and hands-on previews of the YU7. If Xiaomi can replicate the excitement and positive reception it earned during the SU7 launch, the YU7 could further validate the company’s pivot into automotive innovation.
For now, all eyes are on June 26.
One thought on “Xiaomi to Reveal Pricing for YU7 Electric SUV at Launch Event ( 26 June 2025)”