In an era where beauty treatments are more accessible and normalized than ever, there’s still a large crowd of makeup lovers who prefer to stick to simpler, non-invasive ways to elevate their look. Whether it’s avoiding the cost, downtime, or needles involved, many of us are constantly on the hunt for products that deliver maximum glam with minimal effort. And according to thousands of glowing reviews, Rimmel’s Stay Glossy Lip Gloss in the shade Honey, Honey is the latest drugstore gem to go viral for doing just that — offering a plumped-up, mirror-shine finish that has fans saying it “looks like I just had lip injections.”
At just $5, this glossy wonder has managed to achieve something beauty editors, influencers, and shoppers alike can agree on: it delivers results that rival high-end glosses — and in some cases, even cosmetic fillers — without breaking the bank.
The Hype What Makes This Gloss So Special?
The Rimmel Stay Glossy Lip Gloss isn’t exactly a new release, but it’s enjoying a major resurgence thanks to enthusiastic TikTokers and online reviewers who swear by its performance. The most talked-about shade? Honey, Honey, a universally flattering warm nude with just enough shimmer to catch the light and enhance your lips’ natural shape.

What really stands out — and sets this gloss apart from others in the same price range — is its Shine Extend Technology. This formula promises long-lasting color and a luscious glass-like finish for up to six hours. In a beauty world full of formulas that either feel too sticky, wear off too fast, or dry your lips out, Rimmel seems to have cracked the code with this one.
One thrilled shopper wrote, “How does such an inexpensive lip gloss make my lips look this amazing?? It honestly looks like I had lip injections for a fraction of the cost.” Another echoed the sentiment, saying, “This gloss gives me serious plump, juicy lips. The color payoff is beautiful and subtle, and it’s not sticky — which is a must for me.”
High-End Results, Budget Friendly Price
The success of Rimmel’s Stay Glossy formula doesn’t rely on gimmicks or excessive marketing. It’s simply good — really good — and it nails the trifecta of what shoppers want from a gloss: long wear, high shine, and a comfortable, hydrating feel.
Reviewers consistently praise the formula for being moisturizing and smooth, describing it as “buttery” and “cushiony” on the lips. Unlike other budget-friendly glosses that can feel tacky or overly slippery, this one has a silky, balm-like texture that’s easy to reapply throughout the day — though many users say they don’t need to, thanks to its impressive staying power.
A Surprising Luxury Feel
Beyond the formula itself, even the applicator gets high marks. The “lip-hugging” wand is designed to glide easily and precisely over your lips, ensuring even application every time — whether you’re layering it over a matte lipstick for extra glow or swiping it on bare lips for a hint of effortless color.
One user described it as “surprisingly luxe for the price point,” adding that it reminded them of discontinued designer lip glosses they used to love. “This is a great alternative to my old go-to gloss, and it costs way less,” they added.
The soft, sheer color of Honey, Honey makes it a versatile shade that works across skin tones and lip colors, which may explain why it keeps selling out online. Users love how it can be worn solo for a clean, natural glow or paired with deeper lip liners and lipsticks for a more dimensional look.

Shoppers Are Stocking Up
It’s not often that a $5 lip product sparks this much passion, but the rave reviews just keep coming. One satisfied customer summed it up simply: “Moisturizing, not sticky, pretty and sheer.” They noted that after trying it once, they immediately went back and bought several more shades — and they’re not alone.
Many reviewers mention buying backup tubes or expanding their collection after falling in love with Honey, Honey. The gloss is available in a variety of shades, from classic pinks to bolder reds and shimmery neutrals, making it easy to find a hue that suits your mood or occasion.
No Needles, No Fuss, Just Shine
Not everyone wants to undergo cosmetic enhancements, and for those who prefer to keep their beauty routines simple and budget-conscious, this lip gloss offers the perfect compromise. It enhances what you’ve already got — adding fullness, shine, and polish — without requiring a trip to the medspa.
With its comfortable wear, chic finish, and undeniable affordability, Rimmel Stay Glossy Lip Gloss in Honey, Honey might just be the easiest — and most affordable — beauty upgrade you’ll make this year. Whether you’re heading to the office, a brunch date, or just want a low-effort glam moment, one swipe of this gloss can deliver the impact of a much pricier product (or procedure).
So if you’ve been curious about the “plumped lips” trend but aren’t quite ready to commit to fillers, take it from hundreds of real shoppers: this $5 gloss is a worthy addition to your makeup bag.
Bonus Picks from SheKnows Shoppers
If you’re loving the vibe of this high-shine gloss, here are a few more beauty favorites fellow shoppers are raving about:
- $7 90s Nail Polish Revival: An “irresistible” deep red shade that’s flying off the shelves for its nostalgic charm and elegant payoff.
- Ultra-Hydrating Tinted Lip Balms: These Amazon bestsellers (all under $15!) are perfect for adding moisture and color in one easy swipe.
- Marilyn Monroe-Inspired Beauty Picks: Get the Old Hollywood look with classic skincare and makeup staples starting at just $5.
- Giada De Laurentiis’ Superfood Cookbook: Not beauty-related, but worth checking out for fresh Italian dishes that feed your glow from the inside out.
Final Thoughts
Rimmel’s Stay Glossy Lip Gloss proves that beauty doesn’t have to be expensive to feel luxurious. With its high-gloss finish, non-sticky feel, and lip-enhancing magic, it’s no wonder shoppers are calling it their new must-have — and buying it in multiples. So next time you want to feel a little extra without a big investment, let this $5 superstar do the heavy lifting. Your lips (and wallet) will thank you.

Conclusion
In a beauty landscape filled with pricey products and high-maintenance treatments, Rimmel’s Stay Glossy Lip Gloss in Honey, Honey proves that sometimes the best solutions are the simplest — and most affordable. With its rich shine, plumping effect, and buttery-soft feel, this $5 gloss delivers results that rival luxury brands and even cosmetic procedures. Whether you’re skipping the fillers or just looking to refresh your everyday makeup routine, this drugstore gem offers a fuss-free glow-up that flatters everyone. If you’re after that effortlessly full, juicy lip look without the commitment, this gloss might just become your new go-to essential.

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