Kolr Supercharges Influencer Marketing with Threads Integration and Viral AI Quiz Experience

TAIPEI, June 11, 2025 — As Meta’s Threads platform explodes in popularity around the world, iKala is helping brands stay ahead of the curve. The Taiwan-based AI leader has rolled out a major upgrade to its flagship influencer marketing platform, Kolr, integrating global Threads data into its analytics engine. Starting May 27, 2025, Kolr now supports six major social platforms: Facebook, Instagram, YouTube, TikTok, X (formerly Twitter), and now Threads.

This significant expansion positions Kolr as one of the few platforms offering AI-driven influencer insights across the full spectrum of today’s social media landscape. By combining real-time data and trend detection, Kolr enables brands to craft precise, performance-driven marketing strategies with unprecedented accuracy.

“The rapid rise of Threads brings new opportunities and challenges for marketers,” said Sega Cheng, CEO of iKala. “By integrating Threads data and launching a creative, AI-powered social personality quiz, we’re equipping brands with the tools they need to understand and engage their audiences in powerful new ways.”

🎯 Kolr’s Viral Hook The Threads MBTI Personality Quiz

To mark the launch, Kolr introduced an interactive MBTI-inspired AI quiz tailored for Threads users—available in Traditional Chinese, Japanese, and English (play here). The quiz, designed for social sharing, analyzes user interaction patterns on Threads to reveal hidden online personas like:

• The Opinion Leader
• The Silent Observer
• The Trendsetter

Participants are encouraged to share their results online, triggering viral loops of engagement and discussion. It’s not just a fun feature—it’s a smart way for brands to ride the social wave and generate organic reach in the new Threads ecosystem.

🔍 Kolr’s Exclusive AI Engine Built for Brand Growth

Kolr’s competitive edge comes from its proprietary AI algorithms, which now operate on a broader data set than ever before. The platform is engineered around three core technologies:

1. AI-Powered Influencer Matching

Kolr’s engine classifies influencers into 278 distinct categories using predictive models and ongoing machine learning. It can assess influencer performance, forecast trends, and evaluate content resonance—ensuring brands collaborate with the right voices to maximize campaign ROI.

2. Real-Time Trend Forecasting

Influencer content styles evolve quickly. Kolr detects these shifts in real time, mapping how creators transform and helping brands stay one step ahead. This allows for early engagement with emerging creators and high-potential micro-trends—before they go mainstream.

3. Threads-Enhanced Discovery

With the addition of global Threads data, Kolr’s influencer database grew by 33%, unlocking a new layer of social intelligence. Brands now have access to previously untapped creators and conversations, making it easier to discover niche communities and fresh engagement opportunities.

💡 Solving Influencer Marketing’s Toughest Problems

Kolr’s latest update also directly addresses three core pain points that marketers face when navigating influencer partnerships:

✅ Pain Point 1: Finding the Right Influencers

Solution: AI Discovery Tools + Deep Data Filters
Stop sifting through endless profiles. Kolr’s smart filters uncover hidden gems—especially rising influencers on Threads—using performance data, audience demographics, and engagement history to identify real value.

✅ Pain Point 2: Measuring Real Influence

Solution: Transparent Metrics + Predictive Performance Analytics
Kolr replaces guesswork with scientific influencer evaluation. Using metrics like engagement rates, conversion performance, and audience quality, brands can clearly assess potential ROI before committing to partnerships.

✅ Pain Point 3: Keeping Up With the Competition

Solution: One-Click Strategy Reports + Real-Time Competitor Monitoring
Kolr automates the hard work of market intelligence. Brands can now track competitors’ influencer strategies, monitor industry-wide shifts, and generate custom strategy reports instantly, fueling more agile and data-backed campaigns.

🌐 About iKala

iKala is a global leader in AI-driven business transformation, on a mission to help enterprises “enable AI competencies.” Operating across 190+ countries, iKala powers more than 1,000 enterprises and 50,000 brands—including Fortune 500 companies—with AI marketing solutions that elevate both operational efficiency and customer engagement.

🚀 Conclusion

A New Era of Influencer Marketing Begins with Kolr

iKala’s latest upgrade to Kolr marks a pivotal moment in influencer marketing. By integrating Threads into its already robust platform and launching an AI-powered personality quiz that perfectly captures the spirit of modern social interaction, Kolr is helping brands unlock deeper insights, build more authentic connections, and stay ahead of the curve in a rapidly evolving digital world. As social media continues to diversify, Kolr stands out as a future-ready solution—one that doesn’t just keep up with trends, but helps shape them.